marketing

STRATEGIC MARKETING

• Brand positioning and value proposition

• Marketing and market introduction strategies

• Multi-channel strategies

• Development of patient-oriented marketing strategies

• Digital marketing strategies

• Communication strategies

• KOL / opinion management

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OPERATIVE MARKETING

• Implementation of classic and digital marketing concepts

• Creation of launch plans and managing product launches

• Implementation of multi-channel campaigns

• Product-/brand- and lifecycle-management

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POST-MARKETING & CONTROL

• Post-marketing studies

• Continuous result control

• Adjustment of measures

This consulting area focuses on all topics relating to the marketing of your products and services. In which market environment are you moving? Which competitors are there and what is your unique selling proposition? What are your goals and who are your target groups? We analyze your current strengths and weaknesses and work out a 360° marketing strategy.

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A classic example is the introduction of a new product. From the market analysis through the definition of the market launch, multi-channel and communication strategy to the operational implementation and, of course, the corresponding result monitoring, we accompany you on the way to the successful sale of your product.